what is seo keyword research

SEO (Search Engine Optimization) keyword research is the process of researching, analyzing, and selecting words and phrases that are relevant to a particular website or product to improve the visibility of a website in search engine results. These targeted keywords are used in content creation, website design, and link building campaigns to help maximize organic search visibility.

When conducting effective SEO keyword research, there are several key considerations that should be taken into account. First, the purpose of the keywords should be taken into account. Are they being used to target customers organically or through more opaque means such as ads? Different keywords will be more effective for different purposes. For example, if you are targeting an older audience with a blog post on retirement accounts, then more technical terms like "retirement planning" may be better than general terms like "money management."

The next factor to consider when conducting SEO keyword research is relevance. You should always focus on selecting words that clearly relate to the content or product you are optimizing for. Exact match domain names (e.g., www.[keyword].com) or exact match URLs (e.g., /keyword) have been proven to have an edge in terms of being recognized by search engines as relevant due to their specificity. Additionally, using a combination of related longer-tail keywords can also help boost organic search rankings. Examples of long-tail keyword combinations could include pairing "money management" with something like "Financial wellbeing over 60"

Another consideration when conducting SEO keyword research is competition for the chosen words and phrases. You should look up competitiveness for each potential keyword using tools such as the Google Ads Keyword Planner or SEMrush so that you can find out how difficult it might be for your website to rank highly for those terms. Highly competitive keywords may be difficult to rank for if your website does not have strong positioning within your particular niche; however, selecting more niche-related yet less competitive key phrases can still yield positive results over time if utilized with patience and consistency

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